About Us

We're Average Joe's Golf, and the name isn't a marketing angle — it's just true. We're average golfers ourselves. Nobody around here is a scratch player pretending to know what a 15-handicap needs. We know exactly what it needs, because we're out there hitting the same shots.

Here's the thing that got this whole business started: most golfers are playing equipment that was never actually meant for them. Hand-me-down clubs from a buddy who upgraded. A used set off Facebook Marketplace that fit him, not you. Or a cheap boxed set off the shelf, built to some generic average that almost nobody actually is — wrong length, wrong lie angle, a flex that has nothing to do with how you actually swing.

None of that is your fault. It's just what's out there. Custom fitting has always existed, but it usually comes with a price tag that makes it feel like it's for someone else's golf game, not yours.

So that's what we set out to fix. Every club we build is made to order — your length, your lie, your shaft, your flex, your grip — and we price it right alongside what you'd pay for a cheap stock set off the shelf. Not "custom club pricing with a discount." The same ballpark as the cheap stuff, because we think properly fitted equipment shouldn't be a luxury upgrade. It should just be the normal way an average golfer buys clubs.

Ill-fitting equipment doesn't show up as an obvious flaw in your swing. It shows up as a slice you can't shake, a distance gap you fight every round, mis-hits that feel like your fault when they're really the club's. Swap in a set that's actually built for your body and your swing, and a lot of that disappears — not because you got better overnight, but because the equipment finally stopped working against you.

That's the whole mission: help the average Joe play better golf, with properly fitted equipment at an average Joe price.

The owner has spent over 20 years in the custom club industry, and he personally inspects every order before it ships. Every set that leaves our shop has been checked by someone who's been doing this a long time — not just boxed and sent.

Every club is hand-assembled in the USA, built to your specs, and backed by a 1-year warranty. If you're not sure where to start, our fitting guide will get you most of the way there in a couple of minutes — or just call us at 602-702-5317 and we'll talk it through.