Learn About Average Joe's Golf

We're Average Joe's Golf. And the name isn't a marketing gimmick — it's the truth! Nobody here is a scratch player pretending to know what a 15-handicap needs. We're average golfers too, out on the course hitting the same shots you are.

Here's what got this whole thing started: most golfers are playing equipment that was never actually built for them. Hand-me-down clubs from a buddy who upgraded. A used set off Facebook Marketplace that fit him, but not you. Or a cheap boxed set off the shelf, built to some generic "average" specs that almost nobody actually is — wrong length, wrong lie angle, wrong flex.

None of that's your fault. It's just what is usually in the budget for most people. Custom fitting has always existed, but it's priced like it's for the game's elite rather than your game. Sure you can get a "free" fitting at big box stores... if you want to spend $1,200 on a set of their irons. Or you can pay $200+ for a full-bag fitting, but then where do you go from there?

So that's what we set out to fix. Every club we build is made to order — your length, your lie, your shaft, your flex, your grip — but priced the same as what you'd pay for an old used set, or cheap off-the-shelf set at Walmart. Properly fitted equipment shouldn't be a luxury upgrade. It should just be the normal way an average golfer buys clubs.

Poorly fitted equipment isn't always an obvious flaw. It shows up as a slice that you can't shake, a distance gap you fight every round, or mis-hits that feel like your fault when they're really the clubs fault. Put a set in your hands that's actually built for your body and your swing, and a lot of that disappears — not because you got better overnight, but because the equipment finally stopped working against you.

That's the whole idea: help the Average Joe play better golf, with properly fitted equipment at an affordable price.

The owner has over 20 years in the custom club business, and he personally inspects every order before it ships. Every set that leaves our shop has been checked by someone who's been doing this a long time — not just boxed up by an assembly line worker and sent out the door.

Every club is hand-assembled in the USA, built to your specs, and backed by a 1-year warranty. If you're not sure where to start, our fitting guide will get you most of the way there in a couple minutes — or just call us at 602-702-5317 and we'll talk it through.